Case Study: TSAR Carpets Makes NeoCon 2021 Debut in Partnership With HBF, Chicago, USA

Location: Chicago, Illinois, USA
Project Type: Design Fair
Spaces: Nine various vignettes
Product: Forma
Completion: October 2021

TSAR Carpets presented its recently launched Forma Collection, an expansive series of high-concept, hand-tufted floor coverings, alongside HBF’s compelling vision for a new workplace design language.

A global industry leader in luxury custom-made carpets and rugs, Melbourne-based TSAR Carpets partnered with contract furniture expert HBF on its NeoCon showroom installation. From October 4-6, 2021 TSAR Carpets joined the HBF AT 40 showcase as part of HBF’s New Hospitality for Work concept that presented a pioneering vision that addresses today’s fluid workplaces.

In honor of HBF’s desire to foster connectivity and serendipitous encounters via new workplace typologies, HBF invited TSAR Carpets to collaborate on the installation to present seven select designs from its recently launched Forma Collection, an expansive series of 25 different high-concept, hand-tufted floor coverings that push the boundaries of rug design. Featuring original, never-before-seen textures, dazzling color combinations, and inspired patterns, the expansive collection explores the themes of energy and optimism – blurring the lines of applied design and fine art.

“At TSAR Carpets we take pride in our passion for unique textiles and technical expertise,” says David Sharpley, Co-Founder of TSAR Carpets.

“We value the opportunity to present our flooring solutions that push the limits of virtuosic hand-tufted rug manufacturing and textiles in conjunction with HBF’s visionary designs. HBF shares our appreciation for inventive textiles, textures and colours, and we are pleased our diverse Forma range helped underpin HBF’s emphasis on aesthetic versatility.”