Case Study: Williams Street

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Designer: Bates Smart

Areas: Lobby Rugs

Designs: Pinnacle (Customised)

Quantity: 21.6m x 2.5m wide approx. / 100m2 Rug


The brief was to revitalise this foyer area and help elevate the space, Bates Smart approached us to assist them with this task. Inspired by our signature in-house design, ‘Pinnacle’, we embarked on crafting a custom version tailored specifically for this expansive entryway, injecting a fresh breath of life into the surroundings.

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Employing the versatile cut and loop technique, ideal for areas bustling with foot traffic, we meticulously crafted this exceptionally long rug—spanning an impressive 100m²—in a seamless single piece, without any joins. Now, it stands  transforming the foyer balancing style and functionality.

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