Sierra Collection

The Sierra Axminster collection features an array of natural, earthy tones in five distinct patterns, ranging from geological motifs to glacial-like elements that offer a sense of tranquillity and fluidity.

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Our Designs
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TSARCarpets Axminster Terra lores

“The Sierra Collection was first and foremost inspired by Iceland’s historic and impressive female-led weaving industry and the natural beauty of the country’s stark and craggy landscape. That investigation further spurred interest in bringing to life additional rugged and arid landscapes worldwide — from California’s Coachella Valley to the rugged cliffs of the Shire at Mornington Peninsula in Melbourne,” says Charlotte McGeehan, a trained weaver and TSAR’s in-house designer.

The collection’s textures were derived from an array of McGeehan’s experimental and labor-intensive hand, seersucker and jacquard weaving techniques, which were then digitally translated into broadloom Axminster carpet designs.

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“TSAR’s thirty years’ of manufacturing expertise combined with our unique vertical integration practices — from sourcing raw material in fleece form and spinning the yarn to our own specification, to the dyeing and sampling process — results in exceptional consistency and quality control, “ says McGeehan. “Like the enduring terrain that inspired the Sierra Collection, each hardwearing carpet is built for longevity.”

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TSARCarpets Axminster Parco lores
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In bringing the collection to life, we partnered with Italian image production studio Nova Visualis (@novavisualis) to create a series of digital vignettes that reflect the collection’s terrene ethos and intended end use. The end result is a suite of trend-forward hospitality and residential environments that evoke a transportive and serene experience.

Sierra is suitable for a wide variety of highly-trafficked public spaces including hotels, corporate offices, event centres as well as residential environments. Specification, colours and design scale can also be altered to suit any project.

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