An exploration in woven process and natural textures

The Sierra Axminster collection features an array of natural, earthy tones in five distinct patterns, ranging from geological motifs to glacial-like elements that offer a sense of tranquillity and fluidity.

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“The Sierra Collection was first and foremost inspired by Iceland’s historic and impressive female-led weaving industry and the natural beauty of the country’s stark and craggy landscape. That investigation further spurred interest in bringing to life additional rugged and arid landscapes worldwide — from California’s Coachella Valley to the rugged cliffs of the Shire at Mornington Peninsula in Melbourne,” says Charlotte McGeehan, a trained weaver and TSAR’s in-house designer.

The collection’s textures were derived from an array of McGeehan’s experimental and labor-intensive hand, seersucker and jacquard weaving techniques, which were then digitally translated into broadloom Axminster carpet designs.




In bringing the collection to life, we partnered with Italian image production studio Nova Visualis (@novavisualis) to create a series of digital vignettes that reflect the collection’s terrene ethos and intended end use. The end result is a suite of trend-forward hospitality and residential environments that evoke a transportive and serene experience.


Sierra is suitable for a wide variety of highly-trafficked public spaces including hotels, corporate offices, event centres as well as residential environments. Specification, colours and design scale can also be altered to suit any project.

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