Case Study: Equinox Headquarters, New York City

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Architect: Kohn Pederson Fox
Interior Designer: Architecture + Information
Project Size: Approx. 115m2 of area rugs and carpeting (approx. 1200 sq ft)
Spaces: Multiple
Product: Freeform. Hand-tufted – 6 x areas
Photography: Magda Biernat
Completion: 2019

In the 30 years since it was founded, TSAR Carpets create holistic compositions that empowers its wide range of clientele — from commercial, hospitality, and residential customers — to achieve a cohesive architectural expression from the ground up.

For the New York City headquarters of Equinox, the American luxury fitness company which operates several lifestyle brands, TSAR installed approximately 115m2 of custom-made hand-tufted carpet across highly-trafficked spaces, creating a modern and energetic atmosphere.

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TSAR’s work resonated with the client thanks to the company’s diverse product suite and unparalleled ability to create high-end custom designs that suit the needs of various customer specifications.

The goal of the project was to supply the client with TSAR’s high-quality and durable product offering, which is suitable across a range of spaces that serve a variety of functions including the headquarter’s commercial and public spaces (café, lounge and receptions), as well as private-facing office areas (c- suites and the Executive Lounge) that required high-density carpet to withstand traffic and caster chairs.

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Another client requirement was supplying a bespoke product that matched and complemented the furniture, fixtures, and equipment in each designated environment, particularly custom colour-matching. In presenting material boards featuring custom samples and design plates that were visually in line with each distinct space, TSAR was able to work directly with the client to maintain aesthetic consistency from room-to-room, meeting the design needs of the client.

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With an exceptional emphasis on performance, the client was extremely satisfied with the end result — so much so they decided to carpet additional areas within the Headquarters that were not originally specified. The client intends to specify TSAR on further projects of a similar calibre in coming months.

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