“The Sierra Collection was first and foremost inspired by Iceland’s historic and impressive female-led weaving industry and the natural beauty of the country’s stark and craggy landscape. That investigation further spurred interest in bringing to life additional rugged and arid landscapes worldwide — from California’s Coachella Valley to the rugged cliffs of the Shire at Mornington Peninsula in Melbourne,” says Charlotte McGeehan, a trained weaver and TSAR’s in-house designer.
The collection’s textures were derived from an array of McGeehan’s experimental and labor-intensive hand, seersucker and jacquard weaving techniques, which were then digitally translated into broadloom Axminster carpet designs.
“TSAR’s thirty years’ of manufacturing expertise combined with our unique vertical integration practices — from sourcing raw material in fleece form and spinning the yarn to our own specification, to the dyeing and sampling process — results in exceptional consistency and quality control, “ says McGeehan. “Like the enduring terrain that inspired the Sierra Collection, each hardwearing carpet is built for longevity.”
In bringing the collection to life, we partnered with Italian image production studio Nova Visualis (@novavisualis) to create a series of digital vignettes that reflect the collection’s terrene ethos and intended end use. The end result is a suite of trend-forward hospitality and residential environments that evoke a transportive and serene experience.
Sierra is suitable for a wide variety of highly-trafficked public spaces including hotels, corporate offices, event centres as well as residential environments. Specification, colours and design scale can also be altered to suit any project.
