Custom Rug Designs in London

A luxury custom TSAR rug on your space's interior design. Explore the depth and variety of our rug selections by visiting our design collections online or at any of our showroom locations in London.

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Transform any space with a bespoke rug crafted to your precise desires. With TSAR's British craftsmanship at your service, your vision for premium rugs can swiftly become a splendid reality. Each high-end rug is uniquely tailored, promising exclusivity and luxury. Enhance your environment today by choosing a TSAR Carpets designer, renowned for luxury interior design. 


LUXURY Materials

The TSAR team is committed to crafting timeless works of art for your residence, utilising materials renowned for their durability and elegance. Each bespoke carpet is a reflection of your personality, adding a vibrant touch to any room and standing as a pinnacle of luxury designer rugs in the UK.

Discover our sustainable materials, including eco-friendly fibres whose properties harmoniously integrate into any setting. Consult with our team today to discuss any specific fabric needs or allergy concerns for your tailored rug needs. 

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our Techniques

At TSAR Carpets, we favour the bespoke tufting technique for creating our artisan rugs. Our design team is perpetually innovating, crafting new collections that embrace deeper, more intricate techniques that blend tradition with modern flair. Dive into our range of organic motifs, rich textures, and innovative fibre blends that feature modern layering and seamless transitions. Our hand-tufting technique, performed with a manual ‘tufting gun’, allows for exceptionally detailed designs and robust construction, ensuring prompt fulfilment of all orders, from custom-length rugs to designer rugs across the UK. The hand tufting technique involves materials inserted into a canvas through a hand-held ‘tufting gun’. We employ highly trained artists that use their skills to draw the design for viewing. Through this process, we have found the designs and completed custom creations are more precise and hold strongly defined lines. This technique adds depth in our designs and allows us to meet all orders promptly. 




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1. Concept & Brief

Engage with our in-house team in a comprehensive design dialogue. We'll explore mood boards, sketches, and schematics to refine your vision, drawing inspiration from our extensive design library. This consultation sets the stage for a design that truly reflects the aesthetics you envisage for your custom rugs.

2. Design

Our revered experts will guide you along the design journey and assist with colour palette and fibre selection, recommending appropriate manufacturing techniques based on intended performance/changes per space. Working within the bounds of all allocated design constraints and performance requirements, we function as your in-house design team. We deploy threadsheets, poms, renders and floorplan droppings as development tools, ensuring each TSAR area rug design is a flooring solution true to the original client vision. As designers, we strive to marry your genesis vision and the final physical outcome, taking into account pile heights and environmental concerns. Finally, we will present you with a mock-up and sampling prior to the final order.

3. Production

Crafted with meticulous precision by our skilled artisans, your design comes to life in our UK-based workshops. TSAR's production team meticulously oversees each step, guaranteeing craftsmanship that meets the highest standards of quality and bespoke personalisation.


Upon completion of your high-end carpet, we facilitate a comprehensive end-to-end service with our exclusive white glove installation offering. Your custom creation is seamlessly integrated into your interior, showcased as an elevated piece of floor art. Our commitment extends beyond installation, encompassing ongoing maintenance and care to ensure the longevity of your unique design.

FREQUENTLY asked questions

The difference between custom and bespoke is the client. A custom rug comes from your imagination and inspiration, while a bespoke rug uses a TSAR design that you add different colours or fabrics.
As you will see by browsing, many of our rugs by design have dimensions. Clients can design a custom size rug, which we can cut and fit into any area you desire without losing the essence or beauty of the original design.
TSAR custom rugs are made in our Portugal factory with our production team carefully overseeing every step. Depending on size and complexity, each one takes between 12-16 weeks. Same with TSAR custom rug US
For custom rugs, the quality depends on the line count or the number of knots or stitches per square inch. As the number goes up, so does the quality. The highest quality rugs begin at 200 to 400 knots per square inch and can reach upwards of 6,000.
We recommend custom rugs ranging between ⅜ and ½ inches. Thinner rugs become a tripping hazard.
Colour is a personal preference. When you begin your consultation process, please bring pictures of the space and anything you derive inspiration from.
Depending on which materials bring your custom rug to life, it will last 5-10 years. Rugs can last longer with proper maintenance.
Depending on the space and natural sunlight will dictate if your custom rug should be light or dark. We encourage you to bring images of the rug’s final destination to your consultation for our designer’s best insight.
With proper maintenance, a custom rug does not need to be changed or replaced for 5-10 years.
The general rule of thumb is a square rug going under a couch should be at least 6- 8″ wider than your couch on both sides. Our design team recommends 30″ to 36″ of a walkway between large furniture pieces, if the space allows, or we can create a unique and custom design.
We recommend complementary colours or patterns that accent your furniture but are not identical.
The TSAR design team will review the schematics of your personalised rug and the desired final placement. A rug that is too big may be overpowering, while a rug that is too small will not have the desired design impact.

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