Case Study: New York Stock Exchange, New York, NY USA

NYSE ExchangeRoom lowres


Interior Designers: Rottet Studio and Studios Architecture
Project Size: Approx. 1200m2 / 13,000 sq ft of area rugs and carpeting
Location: New York, USA
Spaces: Multiple
Product: Freeform Hand-tufted, Astoria Pass-tufted, and Axminster Woven
Photography: Eric Laignel
Completion: 2018

The New York Stock Exchange (NYSE) went through a multi-phased refurbishment to recapture the energy and glamour of the Neoclassical temple of commerce, completed in February 2018. International design and architect studios Rottett Studios and Studios Architecture were commissioned to renovate two upper floors of the eight-story 1903 building, developed as exclusive working and event spaces.

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The Exchange Room
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The Exchange Room
The Exchange Room Working Files
The Exchange Room Floorplan

An ambitious design collaboration, in which solutions were developed to balance both old and new, TSAR’s custom carpet performs aesthetically and functionally without any fine details falling short.

Faced with an exciting challenge, we were able to draw upon our expertise as pioneers in the custom-made rug and carpet industry, developing solutions that resulted in the ideal balance between both design firm’s aesthetic visions and expectations being achieved. Notably, the project stayed within budget.

The end result is an unforgettable design experience and of course a refresh of this iconic National Historic Landmark.

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The Chairman's Room



Mediating between the two firms was the priority; this involved sticking to the brief, budget and prioritising areas in the NYSE according to the managers and the hierarchy of the various spaces. We used a range of our product offerings that not only outfitted but suited the spaces, including Freeform hand-tufted, Astoria pass-tufted and Axminster woven flooring solutions in different levels of complexity.

Balancing managerial hierarchy and importance of the rooms allowed the right products to be specified based on varying degrees of luxury, design complexities, and usage. Constant and clear communication allowed us to negotiate with project managers to meet strict deadlines for artwork production, sampling and the final delivery. Managing their expectations and the workload of our designers was essential.

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Map Room
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Corridor Level 7


Inside the walls of the NYSE, our in-house designs Tuileries and Venetian were chosen and customised to be distinctive, suiting the Neoclassical interiors while serving purpose and functionality in the space.

We modified and revised in-house and custom designs numerous times to perfection, bringing together elements in the rooms, balancing old with new but also not losing the design details that make the pieces unique. The designs had to fit both firm’s visions and meet the aesthetics expectations of each.

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New York Room


We were given one total budget for 15 spaces of varying management hierarchies and quality expectations. This meant we had to allocate different budgets to each space based on a variety of factors, continuously adjusting specifications throughout the process.

Unwilling to compromise on aesthetics and quality, we worked tirelessly to find solutions by tweaking complexity and production techniques in order to suit the status of rooms and remain within budget without aesthetics falling short.

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New St Room South


We’re alway honest with the performance of our products and refuse to work with and recommend inferior qualities that won’t perform in the space. In order to specify the right solution for each individual space and ensure the product performs, the below considerations were taken into account:

> Amount of traffic throughout the life of the space including events etc.
> Light exposure
> Cleaning
> Building maintenance
> Occupational health and safety codes
> Furniture including any caster chairs

Understanding the different spaces allowed us to specify the optimal performing product to last for each individual situation.

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Wall St Room

A remarkable collaboration and fabulous experience where we were able to test and prove the TSAR formula – balancing aesthetics, budget and performance.

Contact us for more info about the New York Stock Exchange project or our custom capabilities.

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